RUH monogram and Defined by Feeling campaign artwork on a textured wall

RUH / DROP 004

The current feeling.

Discover SILA in Black and White. Available now in M, L and XL.

DEFINED BY FEELING.◆DROP 002 / PYAAR MEIN◆DROP 001 / HUM◆AVAILABLE NOW◆DEFINED BY FEELING.◆DROP 002 / PYAAR MEIN◆DROP 001 / HUM◆AVAILABLE NOW

Current release

DROP 004

PYAAR MEIN is the current chapter. HUM remains in the archive as DROP 001.

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Front / Back · White

DROP 004 · SILAView the piece ↗

SILA is about the moment when the heart can no longer stay undecided. Inspired by the line “Ae mere dil, tu koi faisla to lele abhi,” the piece captures that quiet tension between holding on and finally choosing a direction.

DROP 004

SILA

Released৳800

The label

Music felt. Memory worn.

RUH translates emotional worlds into considered streetwear—through silhouette, texture and South Asian visual language.

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DROP 004 / SILA

One feeling.
Two shades.

View the piece ↗

RUH STUDIES · VOL. 004

SILA · Back view

Behind the piece · SILA

The story lives behind.

White · M / L / XL · ৳800

View SILA

Release archive

Built as chapters.

The RUH archive unfolds one feeling at a time.

DROP 004SILACurrent release DROP 003BhoolReleased DROP 002Pyaar MeinReleased DROP 001HUMFirst release

The current feeling.

DROP 004

SILA

Music felt. Memory worn.

One feeling.Two shades.

The story lives behind.

Built as chapters.

Hear about the next feeling.

One feeling.
Two shades.